Informative Site
The second and more successful way to market a product is to build your website around it. An example of this is a review site. This kind website is devoted to giving the surfer as much information as it can. It gives information about the different types of products available and then reviews the different products that are out there. It will usually pick one of the products (the product with the best website – OURS!) to be its number one pick. Surfers will come to your site, become educated on the subject and move on through your link to buy a product. This type of site is successful for a few different reasons:
1) People like to shop around. This site gives them the opportunity to shop around without ever having to leave.
2) Information builds trust. The more information you have in your site, the more the surfer will perceive your site as an authority. Trust = conversions
3) Penis Enlargement, for example, is possible. However a lot of people don't believe it. Yet, they are still perusing your site in the hopes that it is. The more informative your site is, the more likely you'll convince them that they CAN enlarge their penis. This will lead to more sales.
4) If you slap an enlargement banner ad on a website that has no relation to penis enlargement at all, the majority of your click-trough’s will come from surfers satisfying their curiosity, not because they are genuinely interested. The informative site mitigates this and ensures only quality surfers get through.
An informative site can be built for ANY product out there. It may take a little more time than throwing a banner up on your site, but your effort will be amply rewarded.
1) People like to shop around. This site gives them the opportunity to shop around without ever having to leave.
2) Information builds trust. The more information you have in your site, the more the surfer will perceive your site as an authority. Trust = conversions
3) Penis Enlargement, for example, is possible. However a lot of people don't believe it. Yet, they are still perusing your site in the hopes that it is. The more informative your site is, the more likely you'll convince them that they CAN enlarge their penis. This will lead to more sales.
4) If you slap an enlargement banner ad on a website that has no relation to penis enlargement at all, the majority of your click-trough’s will come from surfers satisfying their curiosity, not because they are genuinely interested. The informative site mitigates this and ensures only quality surfers get through.
An informative site can be built for ANY product out there. It may take a little more time than throwing a banner up on your site, but your effort will be amply rewarded.
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